A man takes notes on the aromas of a white wineA man takes notes on the aromas of a white wine

Describing wine made easy!


«A wonderfully fruity bouquet with notes of ripe red berries, almost jam-like. There’s also some vanilla from the oak and round tannins» – does listening to wine connoisseurs make your head spin? We decode this riddle: with the help of our aroma wheel, you too will be able to describe wine like a pro!

One could philosophise over wine for hours on end, because everyone perceives wine aromas and phenolic notes differently. It takes practice to be able to taste and describe wine like a pro. Our aroma wheel is a great resource here as it divides the bouquet into different categories.

Here’s how it works: first you determine whether the wine is fruity or spicy. Then you move on to the next level – is the fruit ripe, or does the fragrance have more «green» notes?

Tip: White wines usually belong in the «light fruit» category. With red wines, you’re usually on the right path with dark fruit.

Primary aromas come from the grape itself, while secondary aromas, such as vanilla or biscuit, come from vinification, i.e. the work in the cellar. And finally, tertiary aromas form during the final ageing in the bottle.

Want to know more? Then check out our interesting wine courses – for beginners and advanced learners!



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Our wine recommendations


  1. - +
    Italy, Trentino
    2023
    100 % Sauvignon blanc

    75 cl
    Vette di San Leonardo – Vigneti delle Dolomiti bianco igt, Tenuta San Leonardo
    CHF16.00
  2. - +
    Italy, Sardinia
    2020
    85 % Carignano, 10 % Cabernet Sauvignon, 5 % Merlot

    75 cl
    Barrua – Isola dei Nuraghi igt, Agricola Punica
    CHF33.50
  3. - +
    Italy, Marche
    2020
    100 % Montepulciano

    75 cl
    Cúmaro – Conero docg, Riserva, Umani Ronchi
    CHF29.00


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