Bindella Terra Vite Vita SA, Hönggerstrasse 115, 8037 Zurich, as operator of the website, and Rudolf Bindella Weinbau-Weinhandel AG, Hönggerstrasse 115, 8037 Zurich, as your contractual partner, (hereinafter collectively referred to as «we» or «Bindella») are jointly responsible for the collection, processing, and use of your personal data.

Your trust is important to us, which is why we take the subject of data protection seriously and ensure appropriate security. We comply with the data protection laws of Switzerland and the EU as a matter of course.

Please read the following information so that you know which personal data we collect from you and the purposes for which we use them.

1 Scope and Purpose of the Collection, Processing, and Use of Personal Data

1.1 When You Visit

When you visit our website, our servers temporarily store each instance of access in a log file. The following data is collected without your intervention and stored by us until it is automatically deleted after no more than twelve months:

-        The IP address of the requesting computer,

-        The date and time of access,

-        The name and URL of the accessed file,

-        The website from which you accessed our site,

-        Your computer’s operating system and the browser you are using,

-        The country from which you are accessing our site,

-        The name of your Internet provider.

These data are collected and processed for the purpose of enabling the use of our website (establishing a connection), ensuring continuous system security and stability and allowing our Internet site to be optimised, and for internal statistical purposes. The IP address is only analysed in the event of an attack on the network infrastructure of and for statistical purposes and may be used during the course of criminal proceedings for the purpose of identification and taking civil and criminal action against the user in question.

This constitutes our legitimate interest in the data processing within the meaning of Art. 6 (1) f of the European Union’s General Data Protection Regulation (GDPR).

1.2 When Registering for a Customer Account

Personal data for the creation of your customer account on our website are entered voluntarily. Entering truthful information is mandatory in the case of certain personal data. This applies to the following:

-        Gender

-        First name

-        Last name

-        Address

-        Email address

-        Password

Any further data are provided voluntarily. We need the mentioned data for the processing and administration of our website, for checking the entered data for plausibility, i.e., for the establishment, content design, processing and modification of the contractual relationships concluded with you via your user account. The e-mail address and the password together form the login data. The data in the customer account can be viewed and modified by the customer at any time.

The legal basis for processing the data for this purpose consists in the consent given by you, our overwhelming legitimate interest, and the performance of a contract pursuant to Art. 6 (1) a, b and f of the GDPR.

1.3 When Using the Website as a Registered Customer

During the use of the website by logged-in registered customers, we collect data for statistical reasons and to enable the proper functionality of the portal. The following data, in particular, are collected:

-        The nature, frequency, and intensity of the website’s use

-        The duration of your membership

The legal basis for processing the data for this purpose is our legitimate overriding interest pursuant to Art. 6 (1) f of the GDPR.

1.4 When Making a Purchase

If you wish to purchase a product on our website, we require various data in order to execute the purchase agreement. Entering the following data is mandatory:

-        Last and first name

-        Postal address (street, building name, apartment number, postal code, city)

-        Email address

-        Information for the purposes of payment

-        Login data (for registered customers)

Any further data are provided voluntarily.

If you are registered and have a customer account, we will store your data in the customer account for the next purchase.

1.5 When Submitting an Online Application

As part of our online application process, we collect the information required for an application process at Bindella. The following applicant data are therefore collected and processed:

-        First name

-        Last name

-        Address

-        Email address

-        Date of birth

-        The documents and references submitted by the applicant

Any further information is provided voluntarily.

By registering your application, you agree to be contacted and informed as part of the application process.

You can modify or delete your application at any time and request that we assist you with this by contacting our Employee HR department (mitarbeitende@bindella). Of course, you can also withdraw your application at any time.

The legal basis for the data processing consequently consists in steps taken prior to entering into a contract and in our legitimate interest pursuant to Art. 6 (1) b and f of the GDPR. The legal basis for other data processing consists in the consent you have given pursuant to Art. 6 (1) a of the GDPR.

1.6 When Subscribing to the Newsletter

By registering at and/or by making a purchase in the Bindella online shop, you consent to our processing of your personal data for advertising measures, such as the sending of emails with general information or emails of a promotional nature (newsletter) or the delivery of customer-specific advertising.

You will only receive a newsletter from us if explicitly requested. When you register for the newsletter, your email address will be used together with your consent for our own advertising purposes until you unsubscribe from the newsletter. You can unsubscribe at any time. We have the right to commission third parties with the technical execution of advertising measures and have the right to share your data for this purpose (see Section 2 below).

Your consent constitutes our legal basis, within the meaning of Art. 6 (1) a of the GDPR, for processing your email address.

2 Sharing of Data with Third Parties

2.1 Sharing of Data with Third Parties

We only share your personal data when you have explicitly consented to this, when there is a legal obligation to do so, or when this is necessary for enforcing our rights, particularly for enforcing claims arising from the contractual relationship. We also share your data with third parties to the extent that this is necessary for the execution of a contract. For this purpose, we pass on the necessary data to subsidiaries, transport companies, banks and other service providers. These service providers use your data exclusively for order processing only and not for any other purposes.

Our webhosting provider, Adobe Magento Cloud, USA, is one service provider with whom the personal data collected via the website are shared or who has or may have access to them. The website is hosted on servers in Switzerland. The data are shared for the purpose of providing and maintaining the functionalities of our website. This constitutes our legitimate interest within the meaning of Art. 6 (1) f of the GDPR.

Finally, when payment is made by credit card on the website, we forward your credit-card information to your credit-card provider and to the acquiring bank. Each time you choose to pay by credit card, you will be asked to enter all mandatory information. The legal basis for sharing the data consists in the performance of a contract pursuant to Art. 6 (1) b of the GDPR. Regarding the processing of your credit card information by these third parties, please also read the terms and conditions as well as the privacy policy of your credit card issuer.

For reservations at a Bindella restaurant, our website uses the reservation service Localina ( provided by AG, c/o Swisscom (Schweiz [Switzerland]) AG, Genfergasse 14, 3050 Bern Swisscom. When you use our reservation service, you send data like your name, telephone number, email address, the desired number of guests, or comments via the text boxes. These data are necessary for executing an online reservation and must therefore be stored at AG. According to AG, your data will generally not be shared with third parties, with the exception of your selected restaurants, and they will only be shared when there is a legal obligation to do so or in order to enforce the contractually agreed terms of use or the contractual claims of AG. More information about the reservation service’s data protection can be found here.

The legal basis for processing the data for these purposes consists in our legitimate interest pursuant to Art. 6 (1) f of the GDPR and the performance of a contract and the taking of steps prior to entering into a contract pursuant to Art. 6 (1) a of the GDPR.

2.2 Central Storage and Combining Data

We store the data mentioned in the sections above in a central electronic data processing system. The data concerning you are systematically collected and combined in the process for the purpose of processing your orders and executing the contractual services. We use software from Sage Schweiz AG, Platz 10, 6039 Root D4, Switzerland, for this. The processing of these data in the context of the software is based on our legitimate interest, within the meaning of Art. 6 (1) f of the GDPR, in managing customer data in a customer-friendly and efficient manner.

2.3 Retention Period

We store personal data only for as long as is necessary in order to perform the processing within the scope of our legitimate interest. We retain contract data for longer as this is required by statutory retention obligations. Retention obligations that oblige us to retain data result from accounting and tax law. According to these regulations, business communication, completed contracts, and accounting documents must be retained for up to ten years. If we no longer need these data in order to perform services for you, the data will be locked. This means that the data can then only be used for accounting and tax purposes.

2.4 Performance of Credit Checks

If we provide services in advance, such as in the case of purchases on account, we may obtain credit information based on mathematical statistical procedures from a credit agency in order to safeguard our legitimate interests. To this end, we will transmit the personal data needed for a credit check to a credit agency and use the information received about the statistical probability of a default on payment to reach a carefully considered decision on the establishment, implementation, or termination of a contractual relationship. The credit information may contain probability data (credit scores), which are calculated on the basis of scientifically accepted mathematical statistical procedures and using address data, among other things. Your legitimate interests are taken into account in accordance with legal regulations.

The legal basis for processing the data for this purpose is our legitimate overriding interest pursuant to Art. 6 (1) f of the GDPR.

2.5 Transfer of Personal Data to Other Countries

We are also entitled to transfer your personal data to third companies outside Switzerland, in particular subsidiaries, insofar as this is necessary for the processing of the contract. These enterprises are obligated to provide the same extent of data protection as the vendor. If the level of data protection in a country does not meet the Swiss or European standard, we will contractually ensure that the protection of your personal data is at all times equal to that in Switzerland or the EU.

2.6 Information on Data Transfers to the USA

For the sake of completeness, we would like to point out for users who are resident or domiciled in Switzerland that there are supervision measures in place in the USA by US authorities which generally allow the storage of all personal data of all persons whose data has been transferred from Switzerland to the USA. This happens without differentiation, limitation, or exception based on the objective being pursued and without an objective criterium that makes it possible to restrict the US authorities’ access to the data and their later use to very specific, strictly limited purposes that might justify the encroachment associated with both the access to these data and their use. Please also be advised that data subjects from Switzerland do not have any available legal remedies in the USA that would allow them to gain access to the data concerning them and to have them rectified or erased and that there is no effective judicial protection against general access rights of US authorities. Data subjects are explicitly advised of this legal and factual situation so that they can reach a correspondingly informed decision regarding consent to the use of their data.

For users residing in a member state of the EU, we would like to point out that the USA does not have a sufficient level of data protection from the perspective of the European Union - among other things due to the issues mentioned in this section. Insofar as this Privacy Policy explains that recipients of data (such as Google) have their place of business in the USA, we will ensure, either by means contractual regulations for these enterprises or by ensuring that these enterprises are certified under the EU–U.S. or Swiss–U.S. Privacy Shield, that your data are appropriately protected by our partners.

3 Right to Information, Erasure, and Rectification

You can request information about the personal data we have stored about you at any time or view and change these data by logging in on our website with your login data. A formal request for information must be made in writing and include proof of identity.

You can also request the erasure or rectification of your data or user profile at any time. You can do this by sending a corresponding request via email to Please be advised that, in the event that your data are erased, you will not be able to use our services or at least not to the full extent.

You also have the right to request that we send you the data that you have provided to us (right to data portability). Upon request, we will also forward the data to a third party. You have the right to receive the data in a commonly used file format.

You can revoke your consent to certain data processing at any time with effect for the future.

Please note that certain data are subject to statutory retention periods. These data must be stored by us until the retention period has elapsed. We lock these files in our system and use them only for fulfilling our legal obligations.

4 Data Security

We use appropriate technical and organisational security measures to protect your personal data stored with us against tampering, partial or complete loss and against unauthorised access by third parties. Our security measures are continuously improved in keeping with technological developments.

If you register as a customer with us, you must enter your personal password each time in order to access your customer account. You should always keep your payment information confidential and close your browser window once you have ended the communication with us, especially if you are using a shared computer.

We also take our company’s internal data protection very seriously. Our employees and the service providers we commission have been obligated by us to maintain confidentiality and to comply with the provisions of data protection law.

5 Cookies

Cookies help make your visit to our website simpler, more convenient, and more useful in many ways. Cookies are information files that your web browser automatically stores on your computer’s hard drive when you visit our Internet site. Cookies do not damage your computer's hard drive, nor do they transmit users' personal data to us. We use cookies so that we can identify you as a registered user, for example, without requiring you to log in separately. We do not obtain new personal data about you as an online visitor as a result of using cookies. Most Internet browsers accept cookies automatically. However, you can configure your browser’s settings so that no cookies are stored on your computer or so that a notice appears each time you receive a new cookie. The following pages explain how you can configure the processing of cookies in the most common browsers:

-        Microsoft Windows Internet Explorer

-        Microsoft Windows Internet Explorer Mobile

-        Mozilla Firefox

-        Google Chrome for desktop

-        Google Chrome for mobile devices

-        Apple Safari for desktop

-        Apple Safari for mobile devices

Disabling cookies can lead to not being able to use all the features of our portal.

6 Tracking and Re-Targeting Tools

6.1 Google Analytics, Google Remarketing, Google Tag Manager

To ensure the needs-oriented design and continuous optimisation of our pages, we use the web analytics service Google Analytics. Pseudonymised usage profiles are created and cookies that are stored on your computer are used in this context. The cookie-generated information about your use of this website is transmitted to the Google Analytics server, stored there, and prepared for us. In addition to the data listed under Section 1, we may also receive the following information as a result:

-        Browser type/version

-        Operating system used

-        Referrer URL (the previously visited page)

-        Hostname of the accessing computer (IP address)

-        Time of the server request

The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website and internet use for the purposes of market research and demand-oriented design of this website. This information may also be transmitted to third parties if required by law or if third parties are commissioned to process these data.

Google Analytics is provided by Google Inc., an enterprise with the holding company Alphabet Inc. headquartered in the USA. Before the data are transmitted to the provider, the IP address is truncated within the Members States of the European Union or in another state that is party to the Agreement on the European Economic Area by activating the IP anonymisation («anonymizeIP») on our website. Moreover, during the transmission, the IP address will not under any circumstances be linked with other data concerning the user. According to Google Inc., the IP addresses are anonymised so that identification is not possible (IP masking). Google is also listed as a Privacy Shield participant. The Privacy Shield agreement between the EU and the USA guarantees minimum standards of data protection.

We also use Google Remarketing (DoubleClick by Google) for online advertising and in order to evaluate the use of our website. The combined use of first-party cookies and third-party cookies makes it possible to compile reports evaluating how ad impressions are related to website visits. Third-party vendors, including Google, have the ability to serve ads on websites and to target and optimise them based on demographic characteristics and interests (for example, age, gender or interests) based on previous visits to the website. The data can be obtained from Google or from third-party visitor data.

Users can prevent the cookies from being installed by adjusting their browser software settings accordingly (see «Cookies»); however, please be advised that, in this case, it may not be possible to make full use of all of this website’s features. If this is what you want, please follow this link, via which you can download and install a browser plugin. More information about Google’s data protection can be found here.

To manage the services in the context of use-based advertising, we also use Google Tag Manager. The tool itself is a domain without cookies and does not collect any personal data. Instead, the tool ensures the deployment of other tags that may collect data under certain circumstances. If you have disabled domains or cookies, this setting will apply to all tracking tags implemented with the Google Tag Manager.

The legal basis for processing the data for this purpose consists in our legitimate interest pursuant to Art. 6 (1) f of the GDPR.

6.2 Google AdWords Conversion Tracking

Our website uses the online advertising programme «Google AdWords» and conversion tracking (Floodlight Conversion Tracking System) as part of this. Google conversion tracking is also a service provided by Google. When you click on an ad placed by Google, a cookie for conversion tracking is placed on your computer. These cookies are valid for a limited time. When you visit specific pages of our website and the cookie has not expired yet, we and Google can see that you clicked on the ad and were forwarded to this page. Every Google AdWords customer receives a different cookie. Thus, there is no way for cookies to be tracked via the websites of AdWords customers.

The information obtained with the help of the conversion cookie is used for the purpose of compiling conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that personally identifies users.

You can prevent the storage of cookies by choosing your browser software’s corresponding technical settings (see «Cookies»). However, please be advised that, in this case, you may not be able to make full use of all of this website’s features. You will then not be included in the conversion-tracking statistics.

Furthermore, you can disable personalised advertising in Google's settings. Instructions for doing so can be found here. In addition, you can disable the use of cookies by third parties by accessing the Network Advertising Initiative’s opt-out page here and implementing the further opt-out information provided there. Further information as well as Google’s Privacy Policy can be found here.

The legal basis for processing the data for this purpose consists in our legitimate interest pursuant to Art. 6 (1) f of the GDPR.

6.3 Google Dynamic Remarketing

We also use Google Dynamic Remarketing on our website. By means of anonymised ID numbers provided by (e.g., Google Analytics) cookies, this service allows us to compile groups and lists of users and website visitors based on criteria, such as specific activities, or from existing datasets (e.g., newsletter subscribers) so that the information and the advertising for our services we offer to these users and visitors on Google is in keeping with their interests and preferences. Google uses cookies for this as well. You can specifically prevent the use of these cookies for advertising on Google and by several other providers (in the Digital Advertising Alliance) here.

The legal basis for processing the data for this purpose consists in our legitimate interest pursuant to Art. 6 (1) f of the GDPR.

6.4 Facebook Connect

We offer the option of registering or logging in to your customer account with Facebook Connect. This makes additional registration unnecessary. To register, you will be forwarded to Facebook’s website, where you can register with your user data. This will link your Facebook profile with our service, as a result of which Facebook Inc. automatically transmits the following information to us:

-        Name

-        Profile image

-        Age range

-        Gender

-        Language

-        Country

-        (Other personal data transmitted by Facebook)

We use only the data that is necessary for the purpose of entering into a contract in order to identify you. Facebook Connect is a service provided by Facebook Inc., 1601 S California Ave, Palo Alto, CA 94304, USA or, if you are located in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For more information about Facebook Connect and the privacy settings, please refer to Facebook Inc.’s Privacy Policy and Terms of Service here.

The legal basis for processing the data for this purpose consists in our legitimate interest pursuant to Art. 6 (1) f of the GDPR.

6.5 Facebook Custom Audience

We use Facebook Custom Audience, also a service provided by Facebook Inc. In principle, when using Custom Audience, a non-reversible and non-personal checksum (hash value) is generated from your usage data, which can be transmitted to Facebook for analysis and marketing purposes.

You can find more information about how Facebook Pixel works and about the presentation of Facebook ads, in general, in Facebook’s Privacy Policy via this link.

The legal basis for processing the data for this purpose consists in our legitimate interest pursuant to Art. 6 (1) f of the GDPR.

6.6 Montemedia AG Tracking

This website integrates the tracking script of Montemedia AG (hereinafter «Monte»). Monte’s tracking script measures and analyses anonymous user interactions on the website. These user interactions include sessions, visit durations, clicks, hovers, scroll depths, element visibilities, and other engagements. The integration serves the economic interest of optimising the website and media purchases for advertising campaigns. Monte stores all interaction data in anonymous form. This means that Monte cannot attribute the collected data to any specific person.

Privacy policy and information on withdrawing consent:

7 Social Media Plugins

Our Internet site uses Facebook Social Plugins in order to make the online shop more personal. To this end, we use the «LIKE» or «SHARE» button offered by Facebook Inc.

When you access one of our website’s pages containing such a plugin, your browser establishes a direct connection to Facebook’s servers. Facebook transmits the plugin’s content directly to your browser, which incorporates it into the website.

With the incorporation of the plugin, Facebook receives the information that your browser has accessed the respective page of our website even if you do not have a Facebook account or are not currently logged in on Facebook. This information (including your IP address) is transmitted by your browser directly to a Facebook server in the USA and stored there.

If you are logged in on Facebook, Facebook can correlate your visit to our website with your Facebook account. When you interact with the plugins, such as by clicking on the «LIKE» or «SHARE» button, the corresponding information is likewise transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed to your Facebook friends.

Facebook may use this information for the purposes of advertising, market research and the needs-based design of Facebook pages. To this end, Facebook creates usage, interest, and relationship profiles in order, for example, to evaluate your use of our website with regard to the ads shown to you on Facebook, to inform other Facebook users of your activities on our website, and to provide other services related to the use of Facebook.

If you do not want Facebook to assign the data collected via our website to your Facebook account, you must log out of Facebook before visiting our website.

For information about the purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your rights in this regard and setting options to protect your privacy, please refer to Facebook’s Privacy Policy.

8 Links to Our Social Media Pages

Our website incorporates links to our social media profiles on the following social networks:

-        Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA

-        YouTube, a service operated by Google Inc.

When you press on the relevant social network icons, you will be automatically redirected to our profile on the relevant network. To use the respective network’s features there, you must log into your user account with the respective network in some cases.

When you access a link to one of our social media profiles, a direct connection is established between your browser and the respective social network’s server. As a result, the network receives the information that you have visited our website and accessed the link with your IP address. When you access a link to a network while you are logged into your account with the respective network, the content of our site may be linked to your profile on the network, which means that the network can correlate your visit to our website directly with your user account. If you would like to prevent this, you should log out before clicking on the corresponding links. A correlation will definitely take place if you log in on the respective network after using the link.

9 Point of Contact

If you have questions about data protection on our website or if you would like to request information or the erasure of your data, please send an email to our point of contact for data protection law (

As of: October 2019

Download the Privacy Policy as PDF.